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Posts Tagged ‘advertising’

Product Placement May Now Be Restricted, But Still Breaks Television's Crucial Spell

Product Placement May Now Be Restricted, But Still Breaks Television’s Crucial Spell

After the black and white, the shades of grey: the government’s decision to allow product placement on UK television was modified yesterday to restrict “alcoholic…

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Posted by Ben Beaumont-Thomas in Creative Economy | February 4, 2010 2:25PM | 1 Comment »


Interview: Paul Bradshaw, of UK Crowdsourced Journalism Project Help Me Investigate

Interview: Paul Bradshaw, of UK Crowdsourced Journalism Project Help Me Investigate

Recently we interviewed David Cohn, a Bay Area entrepreneur who is experimenting with crowdfunded investigative journalism (journalism funded by small donations from a wide base…

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Posted by Ben Beaumont-Thomas in Tomorrow People | January 21, 2010 3:07PM | No Comments »


Videogame Advertising Advances to the Next Level

The case for putting advertising in video games sells itself. Gaming demands complete attention and active engagement, is targeted at a young demographic with disposable…

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Posted by Peter Walsh in Creative Economy | December 15, 2009 5:09PM | 1 Comment »


Interview: David Cohn, Crowdfunded Journalism Pioneer

Interview: David Cohn, Crowdfunded Journalism Pioneer

David Cohn is the founder of Spot.Us, an investigative journalism project based in the San Francisco Bay Area that is innovating a new ‘crowdfunded’ economic…

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Posted by Ben Beaumont-Thomas in Tomorrow People | December 8, 2009 12:40PM | 2 Comments »


The Neuroadvertising Paradox

The Neuroadvertising Paradox

Advances in neuroscience are being adopted by marketing and advertising industries keen to show the efficacy of their communication in an era of falling

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Posted by Matthew de Abaitua in Creative Economy | December 2, 2009 9:35AM | No Comments »


UK Advertising Still Doesn't Understand Online

UK Advertising Still Doesn’t Understand Online

Online ad spending may be on the up, set to rise by 7% next year, but judging by various recent industry reactions, the…

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Posted by Ben Beaumont-Thomas in Creative Economy | November 16, 2009 1:28PM | No Comments »


IAB Engage Conference: Here Comes The Advertorial

IAB Engage Conference: Here Comes The Advertorial

The Internet Advertising Bureau’s Engage conference went down yesterday, in a week where the media industry is thoroughly unimpressed with the returns from…

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Posted by Ben Beaumont-Thomas in Creative Economy | November 12, 2009 12:40PM | No Comments »


Rupert Murdoch Blocks Google, Stalls Paywalls, Dodges Hacking Charges, Beefs Rudd

Rupert Murdoch Blocks Google, Stalls Paywalls, Dodges Hacking Charges, Beefs Rudd

There’s been a flurry of activity across the Rupert Murdoch media empire recently as the Digger hatches his plans to get people to pay for…

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Posted by Ben Beaumont-Thomas in Creative Economy | November 9, 2009 12:23PM | 1 Comment »


CBS Video Advertising Experiment Decidedly Unfuturistic

American TV network CBS has teamed up with Pepsi to bring video advertising into print, with an upcoming issue of Entertainment Weekly featuring

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Posted by Ben Beaumont-Thomas in Creative Economy | August 20, 2009 2:09PM | 1 Comment »


Phorm Dying Off In The UK, Heads Abroad To Survive

Phorm Dying Off In The UK, Heads Abroad To Survive

It looks like the privacy mob has spoken, because Phorm, the potentially revenue-generating but rather queasily invasive internet advertising technology, has been given

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Posted by Ben Beaumont-Thomas in Sci-tech | July 7, 2009 11:10AM | 1 Comment »


Screen Digest Predicts Yet More Advertising Woe

Screen Digest Predicts Yet More Advertising Woe

Screen Digest, one of those media analyst companies that exist solely to make ad salesmen cry, is all set to publish its latest report, and…

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Posted by Ben Beaumont-Thomas in Creative Economy | June 29, 2009 11:03AM | No Comments »


Steve Brill Provides More Details Of Payment Platform "Journalism Online"

Steve Brill Provides More Details Of Payment Platform “Journalism Online”

Steve Brill has been determined for years to get people to stop getting their news for free, starting up and then shutting down

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Posted by Ben Beaumont-Thomas in Creative Economy | June 25, 2009 12:09PM | No Comments »