After the black and white, the shades of grey: the government’s decision to allow product placement on UK television was modified yesterday to restrict “alcoholic…
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Posted by Ben Beaumont-Thomas in Creative Economy | February 4, 2010 2:25PM | 1 Comment »
Recently we interviewed David Cohn, a Bay Area entrepreneur who is experimenting with crowdfunded investigative journalism (journalism funded by small donations from a wide base…
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Posted by Ben Beaumont-Thomas in Tomorrow People | January 21, 2010 3:07PM | No Comments »
The case for putting advertising in video games sells itself. Gaming demands complete attention and active engagement, is targeted at a young demographic with disposable…
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Posted by Peter Walsh in Creative Economy | December 15, 2009 5:09PM | 1 Comment »
David Cohn is the founder of Spot.Us, an investigative journalism project based in the San Francisco Bay Area that is innovating a new ‘crowdfunded’ economic…
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Posted by Ben Beaumont-Thomas in Tomorrow People | December 8, 2009 12:40PM | 2 Comments »
Advances in neuroscience are being adopted by marketing and advertising industries keen to show the efficacy of their communication in an era of falling…
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Posted by Matthew de Abaitua in Creative Economy | December 2, 2009 9:35AM | No Comments »
Online ad spending may be on the up, set to rise by 7% next year, but judging by various recent industry reactions, the…
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Posted by Ben Beaumont-Thomas in Creative Economy | November 16, 2009 1:28PM | No Comments »
The Internet Advertising Bureau’s Engage conference went down yesterday, in a week where the media industry is thoroughly unimpressed with the returns from…
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Posted by Ben Beaumont-Thomas in Creative Economy | November 12, 2009 12:40PM | No Comments »
There’s been a flurry of activity across the Rupert Murdoch media empire recently as the Digger hatches his plans to get people to pay for…
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Posted by Ben Beaumont-Thomas in Creative Economy | November 9, 2009 12:23PM | 1 Comment »
American TV network CBS has teamed up with Pepsi to bring video advertising into print, with an upcoming issue of Entertainment Weekly featuring…
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Posted by Ben Beaumont-Thomas in Creative Economy | August 20, 2009 2:09PM | 1 Comment »
It looks like the privacy mob has spoken, because Phorm, the potentially revenue-generating but rather queasily invasive internet advertising technology, has been given…
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Posted by Ben Beaumont-Thomas in Sci-tech | July 7, 2009 11:10AM | 1 Comment »
Screen Digest, one of those media analyst companies that exist solely to make ad salesmen cry, is all set to publish its latest report, and…
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Posted by Ben Beaumont-Thomas in Creative Economy | June 29, 2009 11:03AM | No Comments »