'The salon has arrived in the 21st century' - The Sunday Times
One of London's Five Best Talk Events - The Evening Standard
The film industry has been damaged by the Internet, with piracy, gossip and dodgy streams from obscure Eastern European nations all attacking its business model. But it's also providing some glorious new opportunities: by harnessing the zeal of online fans, savvy filmmakers are now able to source free promotion and financial contributions - even creative input - quickly and easily.
The relative failure of crowdsourcing project A Swarm of Angels shows, alongside the collapse of funding from the Film Council, that the UK film industry has to choose its options wisely. How can filmmakers more effectively tap into digital culture in all areas of filmmaking - the funding, the production, and the distribution? And if you want to make your own film cheaply and effectively, how should you go about it in 2010?
The answers lie in the Total Filmmaking movement, where one masters all aspects of the filmmaking process. From securing funding to framing a shot, creating viral marketing campaigns to distributing the film online, the total filmmaker is proving that nimble and ingenious thinkers can survive the caprices of modern media.
Joining us are three of the UK film industry's most imaginative creatives.
Mark Herbert is managing director and founder of Warp Films, the film production arm of the Warp music label. Since its inception in 1999, he's produced a number of critically-acclaimed and successful films, including Dead Man's Shoes, Four Lions, the BAFTA award-winning This Is England, and the forthcoming Submarine. He also recently set up the Five Day Features project with director Shane Meadows, encouraging filmmaking where shoots take five days or less.
Liz Rosenthal is the founder and director of Power to the Pixel, an advisory body helping filmmakers to engage with digital media. Their work includes highlighting new distribution models, finding new ways to get projects funded, and showing how projects can establish themselves across different platforms. She is also the founder of her own production company, Earthly Delights Films.
Marc Price is the director/writer/producer of ultra-low budget zombie film Colin, which was made for 45 pounds (the cost of a crowbar, some Mini DV tapes, and tea and coffee), and with actors sourced via social networks. After the film became the talk of Cannes 2009, it was released theatrically and on DVD, and became a hit on the festival circuit. He is now working on his next film Thunderchild, a horror set in World War II.
For anyone wanting to take their filmmaking from the back yard to the multiplex, or to see how the Internet is continuing to reshape the creative industries, Total Filmmaking should be a fascinating event.
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