The seventh event in the groundbreaking Future Human series will take place on September 8, 2010 at the Book Club in Shoreditch. Creative Current will explore the cutting edge philosophies and techniques that are being employed to harness creativity in the 21^st century. You can get tickets here – advance purchase is strongly recommended.

Creativity is the ability to generate new ideas and then turn that thought into action. It’s the engine oil of innovation, a capacity we all have, and a process that engages us every day. But few of us truly understand our creativity or how we can tap it more effectively.

Where do good ideas come from? Is it possible to identify the source of generative thought, and the conditions that allow it to thrive? And if we could do so, could we come to channel creativity like we do electricity?

New creative strategies and platforms are constantly evolving, taking us way beyond mid-twentieth century vanguard practises like ‘brainstorming’ and ‘lateral thinking’. Whether it’s Apple’s restrictive, closed-platform App Store, which has given birth to over 200,000 software ‘apps’, or ‘open-source’ interactive websites like Wikipedia, which harness the ‘cognitive surplus’ of hundreds of thousands of educated citizens, it’s clear that a multiplicity of practises for generating and pollinating ideas is emerging. But how can we learn from these and other extraordinary modern happenings to better harness our creative potential?

Helping us answer these questions, and navigate a path that will take us through ‘oblique strategies’, the work of William Blake, transcendental meditation, ‘flow states’, Stella McCartney, optimal constraints and more, will be a panel of guests whose acute analysis of creativity and its processes has taken them to the very top of their professions.

– Paul Epworth is one of the most successful producers in modern pop music, and a musician and songwriter in his own right. He won the Brit Award for Producer of the Year 2010, and has overseen the creative output of a roster of artists that includes Kate Nash, Primal Scream, Florence and the Machine, Bloc Party, Maximo Park, Kano and Plan B. His debut album as a solo artist is released in 2011 by Columbia Records.

– Tiger Savage was art director and a creative lynchpin at M&C Saatchi for over a decade. Long considered one of Adland’s most flamboyant creatives, she recently founded her own company Tigers Eye, which is a brand consultancy focusing on the luxury beauty and fashion sector.

– Dr. Caneel Joyce teaches the MA and executive courses in Organisational Behaviour at the London School of Economics. She achieved a Ph.D in the subject from the University of California, Berkeley after several years working in advertising and marketing, and her research work particularly focuses on how choice overload affects idea generation and idea selection.

Hope you can join us there! Once again, you can buy tickets here.

Future Human is a unique monthly event that reinvents the intellectual salon for a decade of radical change and innovation. Guests are invited to open their minds, become a part of the show and debate important ideas of the age with pioneering thinkers. The event is an interactive, brain-spinning spectacle that takes its audience to the frontiers of our radically altered near future, and then provides access to strong cocktails.

Press:

‘A blend of intimacy, anarchy and intellectual nourishment… the salon has arrived in the 21st century’ – The Sunday Times

One of London’s Five Best Talk Events – The Evening Standard

‘Hurrah! We get to pretend to be sophisticated members of the intelligentsia’ – Grazia

‘Lively, informative and fun’ – The Daily Telegraph

‘The new salon for hip intellectuals… book early, tickets sell like (calorie free) hot cakes’ – Time Out

Details:

FUTURE HUMAN: CREATIVE CURRENT

Wednesday September 8, 2010

Main event is 7.00 pm to 9.30 pm, DJs until late

@ The Book Club, Leonard Street, Shoreditch, London EC2A 4RH (map)

Tickets are strictly limited and advance purchase is advised. They can be bought HERE.

PLEASE NOTE THAT ONCE PURCHASED, TICKETS WILL BE AVAILABLE ON THE DOOR UNDER YOUR NAME (I.E. THEY WILL NOT BE POSTED AHEAD OF THE EVENT)

Contact info(at)badidea.co.uk if you have an enquiry.