Britain’s leading quality youth magazine, BAD IDEA is intelligent and influential, publishing first-class writing and photojournalism. It is the fastest growing magazine in Britain, and it attracts an educated and socially aware audience.

For advertisers, BAD IDEA delivers an international circulation of 22,000, with impressive sell through figures and a readership of 90,000. Approximately 52% of BAD IDEA readers are male, and on average they are 23-35, working in professional or creative industries. They are patrons of the arts, regular travellers and heavy consumers of books, films and beverages.

Supporting the magazine, and with a devoted audience of its own, BAD IDEA’s website combines the editorial excellence of the print title with a blog format, allowing for more frequent and immediate audience engagement.

To find out more about the readership profile and advertising rates for BAD IDEA, request our complete print and online media pack here or contact:

Sten Cummins
Advertising Director
sten@badidea.co.uk
+ 44 0207 254 0298