Less Than a Week To Go Before Future Human: Fashion’s Microchic Shake-up

“[A] blend of intimacy, anarchy and intellectual nourishment… the salon has arrived in the 21st century” - The Sunday Times

One of London’s Five Best Talk Events – The Evening Standard

‘Clever thoughts, pretty people and strong booze: could anything be better?’ – Spoonfed

There’s less than a week to go until Future Human #2, subtitled ‘Fashion’s Microchic Shake-up’. It’s held on Wednesday March 10 at The Book Club, Shoreditch, London; admission is £8 and e-tickets are available HERE.

Book now to avoid disappointment. Some tickets may be available on the door, but guests who order in advance are prioritised.

At ‘Fashion’s Microchic Shakeup’, we will discuss the impact of the Internet on global fashion, and meet the startup stars and style innovators who are transforming the way we dress today. All lubricated by fine cocktails that go down better than an organza Erdem gown at a Labour party conference.

So what is ‘microchic’? Before the mid-90s, fashion was simple. Magazines with glossy covers told you what was cool, creating the kind of big trends that could clothe a nation’s youth in a single look. With globalisation dawning, production also grew bigger, with manufacture and design heading from the First to the Third World.

But now we’re in the 2010s and a great transition is taking place. With high-speed Internet reaching more and more people, Big Fashion is having to think small to survive. Global trend information services and street-style blogs are giving birth to a new breed of casual, panoptically-aware fashionista. And in a world where fashion information is total, many consumers are uploading their own clothing designs to innovative micro-manufacturing websites. Setting yourself apart in the twenty-first century means wearing locally produced, ultra-bespoke clothes, and cherrypicking styles from across the globe.

Welcome to the age of ‘microchic’, where small is special, and special is universally accessible and in demand.

On Wednesday March 10, we’ll meet some of the people behind this hyper-personal style wave; Ruth Marshall-Johnson, trend-futurist-in-chief at WGSN, the world’s leading fashion information resource; Iris Ben-David, CEO and founder of StyleShake, a website that allows you to build and tailor your own clothing; and Helen Brown, founder of Catwalk Genius, a website that supports rising designers, and crowdfunds new collections. So join us at The Book Club at 7.00 pm on Wednesday March 10 for an incisive examination of how the fashion world is turning itself inside out, and embracing the microchic revolution.

Once again, you can buy your advance ticket from www.futurehuman.co.uk. Don’t miss out!

Future Human events take place every second Wednesday of the month at The Book Club and last approximately two hours. Thereafter, the evening turns into a networking event for guests, who are invited to stay for cocktails, DJs and dancing. On April 14 we will reconvene for The Automated Nation.

Details:

FUTURE HUMAN: FASHION’S MICROCHIC SHAKE-UP

Wednesday March 10, 2010

Main event is 7.00 pm to 9.00 pm, DJs until late

@ The Book Club, Leonard Street, Shoreditch, London EC2A 4RH (map)

Tickets are strictly limited & advance purchase is advised

PLEASE NOTE THAT ONCE PURCHASED, TICKETS WILL BE AVAILABLE ON THE DOOR UNDER YOUR NAME (I.E. THEY WILL NOT BE POSTED AHEAD OF THE EVENT)

Contact info(at)badidea.co.uk if you have an enquiry.

Posted by The Bad Idea Team in Events | March 5, 2010 1:54PM |