Comments on: The Apple Tablet and the Birth of the Pre-Fan http://www.badidea.co.uk/2010/01/the-apple-tablet-and-the-birth-of-the-pre-fan/ Bad Idea is an invaluable source of information and quality journalism about cultural and economic innovation in Britain and beyond. Wed, 08 Feb 2012 00:32:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Melvin Krawitz http://www.badidea.co.uk/2010/01/the-apple-tablet-and-the-birth-of-the-pre-fan/comment-page-1/#comment-12879 Melvin Krawitz Thu, 05 Jan 2012 07:21:26 +0000 http://www.badidea.co.uk/?p=7482#comment-12879 We are a group of volunteers and opening a new scheme in our community. Your site offered us with useful info to work on. You've performed an impressive process and our entire group shall be thankful to you. We are a group of volunteers and opening a new scheme in our community. Your site offered us with useful info to work on. You’ve performed an impressive process and our entire group shall be thankful to you.

]]> By: Peter Walsh http://www.badidea.co.uk/2010/01/the-apple-tablet-and-the-birth-of-the-pre-fan/comment-page-1/#comment-9098 Peter Walsh Wed, 27 Jan 2010 17:47:20 +0000 http://www.badidea.co.uk/?p=7482#comment-9098 A lot of empathy with the 'corners of HMV' remember seeing the slightly less cool Mario64 in the even less glamourous confines of ToysRUs and that was transfixing experience. The modern Mac store is of course a beautifully honed version of that, where people can poke&prod gorgeous design to their hearts content. The fact that closest PC equivalent is the consumer barn known as PC World just goes to show the night and day difference Apple has brought to the field in the last ten years. The hope of the unexpected plays into techgeek's fantasies, the what-ifs and what-could-bes of their hearts content. Popular futurism if you will. The hanging tension of potential disappointment will always be there, and you only need to look at the MacBook Air to realize that for all the drum beating keynote speak, Steve Jobs can't just sail in and dictate his tech commandments for the future. Notebooks stole his thunder last time, will he steal theirs this time? A lot of empathy with the ‘corners of HMV’ remember seeing the slightly less cool Mario64 in the even less glamourous confines of ToysRUs and that was transfixing experience. The modern Mac store is of course a beautifully honed version of that, where people can poke&prod gorgeous design to their hearts content. The fact that closest PC equivalent is the consumer barn known as PC World just goes to show the night and day difference Apple has brought to the field in the last ten years.

The hope of the unexpected plays into techgeek’s fantasies, the what-ifs and what-could-bes of their hearts content. Popular futurism if you will.

The hanging tension of potential disappointment will always be there, and you only need to look at the MacBook Air to realize that for all the drum beating keynote speak, Steve Jobs can’t just sail in and dictate his tech commandments for the future. Notebooks stole his thunder last time, will he steal theirs this time?

]]> By: Phil http://www.badidea.co.uk/2010/01/the-apple-tablet-and-the-birth-of-the-pre-fan/comment-page-1/#comment-9094 Phil Wed, 27 Jan 2010 13:05:08 +0000 http://www.badidea.co.uk/?p=7482#comment-9094 This is very true, but i'd say that the pre-fan idea isn't a particularly new one - the iPhone existed as a point of pre-lust just as the Tablet has (in fact, the two rather intersected in terms of rumour - many consider that the Tablet became the iPhone) and had its fair share of totally wild rumours. Things have got even more ridiculous because (many would argue) the iPhone actually exceeded the rumour and expectation. Its details were such a well kept secret that minds were pretty much blown upon its announcement. I think the ferocity of the Tablet rumour hangs on the 'can Apple do it again' narrative which the iPhone is responsible for. The fun of all this is that - despite all the rumours - there's that hope that something unexpected will get dropped. I totally agree that the circus of rumour that's been going on for the last year or so serves absolutely no purpose. Saying all this, I'm fully expecting a sense of vague disappointment after this event (i've grown to expect this), but I guess half the fun is the tiny chance that this could be another big one. This is very true, but i’d say that the pre-fan idea isn’t a particularly new one – the iPhone existed as a point of pre-lust just as the Tablet has (in fact, the two rather intersected in terms of rumour – many consider that the Tablet became the iPhone) and had its fair share of totally wild rumours. Things have got even more ridiculous because (many would argue) the iPhone actually exceeded the rumour and expectation. Its details were such a well kept secret that minds were pretty much blown upon its announcement.

I think the ferocity of the Tablet rumour hangs on the ‘can Apple do it again’ narrative which the iPhone is responsible for. The fun of all this is that – despite all the rumours – there’s that hope that something unexpected will get dropped. I totally agree that the circus of rumour that’s been going on for the last year or so serves absolutely no purpose.

Saying all this, I’m fully expecting a sense of vague disappointment after this event (i’ve grown to expect this), but I guess half the fun is the tiny chance that this could be another big one.

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