Comments on: Chris Anderson and the Radical Future of ‘Free’ http://www.badidea.co.uk/2009/12/chris-anderson-and-the-radical-future-of-fre/ Bad Idea is an invaluable source of information and quality journalism about cultural and economic innovation in Britain and beyond. Wed, 08 Feb 2012 00:32:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: DroneGeek http://www.badidea.co.uk/2009/12/chris-anderson-and-the-radical-future-of-fre/comment-page-1/#comment-12692 DroneGeek Thu, 25 Aug 2011 15:53:43 +0000 http://www.badidea.co.uk/?p=7087#comment-12692 BYOD is not the only distributor of the open source electronics in UK/Europe, we too have been working with 3drobots and offer a range of kits, to support robotics learning. Come and visit us over at <a href="http://unmannedtechshop.co.uk" rel="nofollow">Unmanned Tech</a> BYOD is not the only distributor of the open source electronics in UK/Europe, we too have been working with 3drobots and offer a range of kits, to support robotics learning. Come and visit us over at Unmanned Tech

]]> By: Thessebags http://www.badidea.co.uk/2009/12/chris-anderson-and-the-radical-future-of-fre/comment-page-1/#comment-12599 Thessebags Fri, 15 Jul 2011 00:30:20 +0000 http://www.badidea.co.uk/?p=7087#comment-12599 exclusive handmade cufflinks to accomplish this ultimate look of sophistication, therefore if exclusive handmade cufflinks to accomplish this ultimate look of sophistication, therefore if

]]> By: Christina http://www.badidea.co.uk/2009/12/chris-anderson-and-the-radical-future-of-fre/comment-page-1/#comment-12546 Christina Sat, 09 Apr 2011 18:51:29 +0000 http://www.badidea.co.uk/?p=7087#comment-12546 All this free stuff will kill the commerce. Really, will we still need money in the future? :)) All this free stuff will kill the commerce. Really, will we still need money in the future? :) )

]]> By: BOYD http://www.badidea.co.uk/2009/12/chris-anderson-and-the-radical-future-of-fre/comment-page-1/#comment-12476 BOYD Sat, 19 Feb 2011 19:02:27 +0000 http://www.badidea.co.uk/?p=7087#comment-12476 I thought I would add that I have been working with Chris over the past few months over at DIY Drones, and in the past few days I have become the UK & EU supplier of DIY Drones hardware. It is great to read of where Chris has come from and see his plans for where he is heading. DIYD has been growing very fast in the States and other parts of the world. If you are looking for DIYD hardware in the UK & EU please call in to www.buildyourowndrone.co.uk Kind regards Martin I thought I would add that I have been working with Chris over the past few months over at DIY Drones, and in the past few days I have become the UK & EU supplier of DIY Drones hardware. It is great to read of where Chris has come from and see his plans for where he is heading.
DIYD has been growing very fast in the States and other parts of the world.
If you are looking for DIYD hardware in the UK & EU please call in to http://www.buildyourowndrone.co.uk

Kind regards

Martin

]]> By: shaving brush stand http://www.badidea.co.uk/2009/12/chris-anderson-and-the-radical-future-of-fre/comment-page-1/#comment-12475 shaving brush stand Fri, 18 Feb 2011 03:32:01 +0000 http://www.badidea.co.uk/?p=7087#comment-12475 Nice blog! I will come back again soon. Nice blog! I will come back again soon.

]]> By: Clara http://www.badidea.co.uk/2009/12/chris-anderson-and-the-radical-future-of-fre/comment-page-1/#comment-12413 Clara Mon, 31 Jan 2011 11:36:11 +0000 http://www.badidea.co.uk/?p=7087#comment-12413 From my point of view..the competition is getting tougher and tougher..and for the clients is a good thing. All the discounts and free stuff make us happier.. Don't they? :) From my point of view..the competition is getting tougher and tougher..and for the clients is a good thing.

All the discounts and free stuff make us happier.. Don’t they? :)

]]> By: Fabian Beavers http://www.badidea.co.uk/2009/12/chris-anderson-and-the-radical-future-of-fre/comment-page-1/#comment-12303 Fabian Beavers Tue, 07 Dec 2010 20:06:45 +0000 http://www.badidea.co.uk/?p=7087#comment-12303 thanks for these explanation. I am impressed that you have an realize of all that, Good write for Some nice content that you share on here. thanks for these explanation. I am impressed that you have an realize of all that, Good write for Some nice content that you share on here.

]]> By: web design maryland http://www.badidea.co.uk/2009/12/chris-anderson-and-the-radical-future-of-fre/comment-page-1/#comment-10285 web design maryland Fri, 26 Feb 2010 06:40:17 +0000 http://www.badidea.co.uk/?p=7087#comment-10285 Keep it up, I'm really digging these long posts, lately I have more and more time to read through your blog and I am just loving it! Keep it up, I’m really digging these long posts, lately I have more and more time to read through your blog and I am just loving it!

]]> By: Jennifer Allan http://www.badidea.co.uk/2009/12/chris-anderson-and-the-radical-future-of-fre/comment-page-1/#comment-6303 Jennifer Allan Thu, 10 Dec 2009 14:10:14 +0000 http://www.badidea.co.uk/?p=7087#comment-6303 models like raadioheads, and the silverware are interesting, because surely part of their appeal lies ion the novelty - radiohead's 'honesty box' surely wouldn't work in the long term, as the more people buy albums like that, the more the novelty wears off, and the price would slacken accordingly. same with the silverware - if everyone gave away silverware it wouldn't affect sales. so the key to free could be creating and maintaining this idea of one off, or novelty? models like raadioheads, and the silverware are interesting, because surely part of their appeal lies ion the novelty – radiohead’s ‘honesty box’ surely wouldn’t work in the long term, as the more people buy albums like that, the more the novelty wears off, and the price would slacken accordingly. same with the silverware – if everyone gave away silverware it wouldn’t affect sales. so the key to free could be creating and maintaining this idea of one off, or novelty?

]]> By: Katherine Warman Kern http://www.badidea.co.uk/2009/12/chris-anderson-and-the-radical-future-of-fre/comment-page-1/#comment-5887 Katherine Warman Kern Mon, 07 Dec 2009 17:50:22 +0000 http://www.badidea.co.uk/?p=7087#comment-5887 I will add your review to the summary of reviews I'm tracking on Chris Anderson's book here: http://bit.ly/mGtJz In my opinion Chris Anderson's analysis is thin and short-sighted. A jello cookbook which educates prospects about the value of a premium product (paying for a product that one could make onesself from ingredients in the pantry was at the time a huge premium to pay) is entirely different than giving away cheap silverware to get people to buy a newspaper. The former is and educational marketing tool to equate the a premium price with the value to the consumer, effectively contributing to the future vitality of the product. The latter is a cheap bribe to keep paying for a product that is losing circulation. It does nothing to add value to the vitality of the business. Which is the bottomline here: As long as internet technology is used to lower costs, we haven't really changed the game. Technology could be used to add value people will pay for. Our thoughts on this here: http://bit.ly/8nN7h7 Calling g-mail free is just naive. Is there any doubt that everyone is aware of the implicit "there's no such thing as a free lunch" contract? Specifically, gmail users are trading access to their email data and behavior for the gmail service. This value relationship is inherently vulnerable to being thrown off balance. Specifically, because there is the risk of backlash when the press reveals how much profit Google makes using that data. And, more importantly, someday a competitor will find a way to use that data to benefit the individual, offering a superior, premium solution that adds more value to personal communications instead of sucking value out of them. Katherine Warman Kern @comradity I will add your review to the summary of reviews I’m tracking on Chris Anderson’s book here: http://bit.ly/mGtJz

In my opinion Chris Anderson’s analysis is thin and short-sighted.

A jello cookbook which educates prospects about the value of a premium product (paying for a product that one could make onesself from ingredients in the pantry was at the time a huge premium to pay) is entirely different than giving away cheap silverware to get people to buy a newspaper. The former is and educational marketing tool to equate the a premium price with the value to the consumer, effectively contributing to the future vitality of the product. The latter is a cheap bribe to keep paying for a product that is losing circulation. It does nothing to add value to the vitality of the business. Which is the bottomline here: As long as internet technology is used to lower costs, we haven’t really changed the game. Technology could be used to add value people will pay for. Our thoughts on this here: http://bit.ly/8nN7h7

Calling g-mail free is just naive. Is there any doubt that everyone is aware of the implicit “there’s no such thing as a free lunch” contract? Specifically, gmail users are trading access to their email data and behavior for the gmail service. This value relationship is inherently vulnerable to being thrown off balance. Specifically, because there is the risk of backlash when the press reveals how much profit Google makes using that data. And, more importantly, someday a competitor will find a way to use that data to benefit the individual, offering a superior, premium solution that adds more value to personal communications instead of sucking value out of them.

Katherine Warman Kern
@comradity

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