Changes At BAD IDEA: Tomorrow People

Here’s the next in our previews of the new Bad Idea website, looking at Tomorrow People. Derided by one member of the Bad Idea team as “sounding like a Kate Bush song”, of course it also shares its name with the creepy, Delia Derbyshire-scored BBC serial. It’s also the name of a Ziggy Marley track. We’re running with it anyway.

While much of our content will look at innovative collectives, companies and ideas, sometimes we’ll come across an individual so forward-thinking that we feel weak with the kind of adulation usually associated with the Jonas Brothers. They could come from the arts, sciences, political thought, universities, thinktanks, mobile phone companies – a Tomorrow Person is anyone who has a fresh idea, and an effective way of letting people know about it and making it happen. And as well as us profiling these paragons, we’ll be getting them to write blogs, to find out their opinions on shifts and trends in their particular industries.

We’ve already lined up a regular monthly slot looking at the business side of the UK’s hottest young fashion designers, and we hope the section will end up becoming a Who’s Who of innovation professionals in Britain.

How awesome are these credits by the way?

Posted by The Bad Idea Team in Tomorrow People | October 7, 2009 12:34PM |