BAD IDEA: Voting For Change

It’s nearly a year since we at Bad Idea started blogging in earnest, surfing on the swell of stories brought about by the collapse of Lehman Brothers and everything else – Iceland, the UK banking sector and its attendent bozos, fraudsters like Madoff and Stanford, unfortunate German industrialists, the pain of advertising-stricken media, the sea changes in political power at home and abroad… it’s been a very fertile 12 months.

But while we’ve enjoyed trying to blog the recession in an informative, jargon-free and enjoyable way, it’s time to move on from wallowing in the bottomed-out graphs. The world is on its way up (in GDP terms at least), and so we want to document the successes, the ideas, the action that is changing the planet and our daily lives.

Next month, Bad Idea is getting a makeover, both in design and content. As well as an elegant, more readable interface, the site will have more interactive features, such as a live Twitter feed, podcasts, video, maps, and sign-in through Facebook Connect. But more importantly, our editorial direction is shifting. Our new tagline is “Creative and Economic Innovation” – we want to look at the people and companies that are innovating during this downturn, and whose work is going to make a real impact. Whether its a UK nanotech startup, a young fashion designer with a new business model, a revolution in the financial services industry, or an assessment of post-carbon technologies, Bad Idea will bring you the most exciting, game-changing industrial and creative developments.

And rather than collate and repackage the news, we’re shifting back to our original ethos of quality original journalism. As well as blogs featuring opinion from Bad Idea regulars and industry experts, we’ll be running original features every day on subjects that haven’t been covered in depth elsewhere in the media. We’ll also be providing a variety of ways to access and read all this material.

Over the coming weeks we’ll be explaining in more detail the five new subject areas that we’re getting ready to cover, as well providing the usual diet of blogs and commentary. So keep your eyes peeled as we get ready for the changes that will transform Bad Idea into an indispensible daily dose of quality writing about innovation.

Posted by The Bad Idea Team in Other | September 23, 2009 2:44PM |