LG: ‘Life is in Fact no Longer Good’
This is one of the more depressing stories to pop up post-crisis – LG is getting rid of it’s “Life’s Good” slogan on the grounds that they don’t think life is good anymore.
Instead, their new ad campaign will all be about showing how their new products make your life easier, dramatising “insights that people can relate to” because “life actually isn’t that good right now”, according to their Marketing Director Andrew Warner. Each new phone comes with a one-touch button to connect you with the Samaritans, while chirpy text message alerts have been replaced by a deep sighing sound.
Still, it’s not all doom and gloom in the advertising world this week. eMarketer has said that online advertising will continue to grow, while Ad Age is saying that the crisis is just what the advertising world needs, in order to get more prudent and streamlined.
And it’s a few years old, but I bet Careerbuilder wish they’d saved this one until now:
Posted by Ben Beaumont-Thomas in Sci-tech | October 28, 2008 2:42PM |
October 28th, 2008 at 2:47 pm
Can LG make a fridge/cryostasis freezer where you can just pop inside and wait this thing out.
November 9th, 2008 at 12:53 am
This story would be depressing if it was what he actually said. It isn’t and LG are keeping the Life’s Good slogan.
November 23rd, 2010 at 1:23 pm
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October 11th, 2011 at 9:10 am
Oh, interesting. I didn’t know about that. Thanks for the news.