Magazine Makeover

Issue 6 (just released and in UK stores now) saw a redesign happening at BAD IDEA. Our new logo was created by Rob Lowe, a British graphic designer and illustrator whose body of considered, diverse work, created under the moniker of Supermundane, has seen him complete major projects for Penguin and the New York Times. Beginning with BAD IDEA’s original logo, Lowe reduced the modular design down to its most basic elements, inverted the pyramid used in the title’s ‘A’, and worked towards creating a typeface that expressed the essence of the editorial: a young, sophisticated features magazine.

On our cover, a new typeface by Hudson-Powell has been used in two different variations, creating two slightly different covers (for manic collectors out there). The font is part of the Responsive Type program, which when used in online environments and other computer applications, renders letter forms in real-time that adapt and respond to context. Hudson-Powell’s two font variations demonstrate the kind of changes the typeface can undergo: pretty cool no?

Posted by Daniel Stacey in Other | May 30, 2008 8:30AM |